How to use LinkedIn lead gen forms [2023]

In today’s digital age, businesses are consistently on the hunt for more efficient and effective ways to generate leads and convert prospects into valuable customers. LinkedIn, being the world’s largest professional networking platform, has become an indispensable tool for B2B lead generation. Among its powerful features, LinkedIn Lead Gen Forms have emerged as a game-changer in capturing high-quality leads. In this blog, we will explore the ins and outs of LinkedIn Lead Gen Forms and how they can revolutionize your lead generation efforts.

What are LinkedIn Lead Gen Forms?

LinkedIn Lead Gen Forms are incorporated to collect the lead information such as phone number, email id, LinkedIn profile URL, and other details. It’s integrated into the LinkedIn Lead generation campaign to source leads generated from LinkedIn Ads. Once someone clicks on your Ad, he or she will be presented with this form to submit their information. Once information is submitted, an organization can then contact the customer through phone or email. Lead generation forms can also be integrated into various CRMs.

The Magic Behind LinkedIn Lead Gen Forms

  1. User-Friendly Interface: LinkedIn Lead Gen Forms are designed with a user-friendly interface, making it easy for professionals to provide their information with just a few clicks. This streamlined approach improves the overall user experience, leading to higher engagement rates.
  2. Pre-Filled Information: With LinkedIn Lead Gen Forms, the platform automatically populates the form fields with the user’s profile information, such as name, email address, job title, company name, etc. This reduces the effort required from the user, making them more likely to complete the form.
  3. Mobile Optimization: In an era dominated by mobile usage, LinkedIn Lead Gen Forms have been optimized for mobile devices. This ensures a seamless experience for mobile users, further boosting lead-generation efforts.
  4. Accurate and Verified Data: Since LinkedIn profiles are typically up-to-date and accurate, the information collected through Lead Gen Forms is more reliable than data gathered from traditional web forms.

Setting Up LinkedIn Lead Gen Forms

Step 1: Choose Your Campaign Objective Before creating a Lead Gen Form, define your campaign objective. Whether it’s to promote a webinar, collect newsletter subscriptions, or offer an exclusive eBook, a clear objective will guide you throughout the process.

Step 2: Formulate Compelling Ad Copy Craft a captivating ad copy that aligns with your campaign objective. A compelling message will entice your target audience to engage with your Lead Gen Form.

Step 3: Design Your Lead Gen Form Create your Lead Gen Form by selecting the information fields you want to collect from your prospects. Keep it concise and relevant, avoiding unnecessary information that may deter users from completing the form.

Step 4: Offer Value and Incentives Offer valuable incentives to entice users to submit their information. This could be in the form of exclusive content, access to webinars, or discounts on your products or services.

Step 5: Monitor and Optimize Monitor the performance of your LinkedIn Lead Gen Forms regularly. Analyze the data to identify areas for improvement and optimize your forms to increase their effectiveness.

The Benefits of LinkedIn Lead Gen Forms

  1. Higher Conversion Rates: Due to their seamless nature and pre-filled information, LinkedIn Lead Gen Forms boast higher conversion rates compared to traditional web forms.
  2. Enhanced Data Quality: The data collected through Lead Gen Forms are typically accurate and verified, ensuring better data quality for your lead nurturing campaigns.
  3. Cost-Effective: LinkedIn Lead Gen Forms can prove to be a cost-effective solution for lead generation, as they eliminate the need for building and hosting external landing pages.
  4. Improved Lead Segmentation: With accurate information at hand, you can better segment and target your leads, allowing for more personalized and relevant communication.


In conclusion, LinkedIn Lead Gen Form is a powerful tool that can take your lead generation efforts to new heights. By leveraging the user-friendly interface, pre-filled information, and mobile optimization, you can capture high-quality leads and boost your overall marketing effectiveness.

As you begin implementing LinkedIn Lead Gen Forms into your strategy, remember to keep your campaign objectives clear, offer compelling incentives, and regularly analyze and optimize your forms for optimal results. Embrace this cutting-edge lead generation solution and unlock the full potential of LinkedIn for your business.

Looking for a LinkedIn Lead Generation Agency? We would be glad to help. Contact us today to kickstart your B2B growth.