Engage with Best LinkedIn Marketing Company in India

LinkedIn is currently the world’s most popular social network for professionals and companies. Members of this site create their CVs and list their job roles. This platform works in another way to recruit those who seem fit and potentially fit for the job.

Being the largest professional network with over 774 million users across 200 countries. LinkedIn provides various opportunities for career growth by helping professionals and companies expand their network, meet new clients, export their sales and establish brands. 

However, building such professional and business relations indeed requires a lot of high-quality leads and our LinkedIn Marketing Company in India can help you.

To keep the whole operation running, LinkedIn was acquired by Microsoft for $27 billion in the year 2016. But even so, the area for the marketers has increased and they are provided with a better option to optimize the maximum output. It has put its worth growing business and present them in the larger picture.

Why is LinkedIn Marketing important?

Making use of the leads that are being generated is the greatest key in your invaluable addition to the trend of digital marketing. Many successful companies in India & worldwide have been using these techniques to expand their market by navigating such platforms.

It has been reported that millions of professionals use this platform to grow their business, this has benefited them to bring their business onto their targeted customers and has provided various opportunities other than hiring or posting your CVs to get a job.

Now, if you want to generate several revenues from LinkedIn you have to gather information and use them to your aid. Remember information is vital for the whole digital marketing, it is the key to whom your advertisement of a business depends. This means if you can pull off this information effectively, you can generate a lot of leads and attract customers. Our LinkedIn Marketing Company in India can complement your Lead generation efforts.

How can you grow organically on LinkedIn?

• Use Hashtags

Hashtags are often used in social media to add emphasis to your blog or post. Similarly, this can be used to boost your marketing strategy for the better.

Using appropriate hashtags for your post can gain you some positive responses from the audience other than that putting too many hashtags should be avoided, that could make things messy and could ruin your whole setup.

It is recommended to balance between relevant and popular hashtags and be specific regarding what you are presenting or selling on your post. 

Do not always chase for the greater searched hashtags as it can sometimes reduce the required engagement but with the specific ones you are narrowing your audiences whom you might have been looking for.

• Know When to Use LinkedIn Profile and LinkedIn Page

Both LinkedIn Company Pages and profiles serve different purposes on this website, if used effectively you can get a better response to your business. LinkedIn pages can be followed without any request or approval.

This page also doesn’t establish a personal or direct connection to an individual hence should be used by the user to showcase them to an individual who can directly know about your business and requirements.

Whereas in LinkedIn Profile, you can make use of pages to establish that private and one to one connection between your employee or buyer. 

This skill is considered a more practical way of approaching the digital market on social platforms like this. Our LinkedIn Marketing Company in India can help you with LinkedIn personal branding.

• Create Post of Varying Length

We know the importance of short posts with minimum wordings with catchy content have been suggested as per many sales strategies, but it is also important to have such detailed posts about your business in your profile too.

This helps for a better understanding for the people who are now looking up to your business profile to know about your work and how they can be part of it.

Therefore, both short and long wording posts are essential. If you are posting short posts then it is nearly impossible to put your whole content in that part and also there is the chance that you might miss your key information which could ruin your profile. But along with these detailed posts you are expressing your business in the right way.

• Keep Publishing Consistently

The whole digital marketing is always in perpetual motion; it never stops. So why stopping on posting content, consistently posting articles or blog posts regarding your business can always appear in trend for the ones who are looking up to your profile or pages.

Stick to whenever you are posting your content, whether it is every day or once in a week or even a month, being consistent about it will build trust with your customer. Observe the best time during your posting where you can get maximum engagement for your target audience.

Our LinkedIn Marketing Company helps you with content creation in advance & helps you with consistent postings

• Stay on Customer’s Radar

You might have succeeded in achieving your audiences through the best content on blogs that you have posted but now it’s more about keeping your customer to for a longer duration. In the later aspects of the business, these clients will help us to improvise and develop several more strategies as per their reviews.

Those who have been with this business or have been the oldest customers can be provided with several discounts on your items or anything that could favor their stay for a longer duration. Also, these types of activities are well received by other audiences or customers too as a result of which you might also get increments on new customers.

In a much simpler way, we can say to use LinkedIn marketing for getting favor revenues in business, you have to put your brand out there and create the required engagement regarding it. Provide details that are innovative and effective enough to make your customer understand what services or products you are putting about.

Creating a vital relationship with the customer can play a major role as key for your business to grow because, in the end, it is going to be them only who will bring you many more new customers with positive reviews about the blogs that were posted on LinkedIn.

LinkedIn Ads:

If you would like to gain quick returns & you have the budget to take your LinkedIn Marketing to next level, LinkedIn Ads/LinkedIn Marketing Solutions can help your business gain Brand Awareness & Lead Generation. Our LinkedIn Marketing Company in India can help you with your LinkedIn Marketing Campaigns.

Types of LinkedIn Ads which are frequently used by businesses:

Lead Generation Ad

If you are looking for quality leads online, LinkedIn can serve as a great platform for Lead Generation. You can create a LinkedIn Lead Generation Ad with given Ad formats & generate quality leads. Similar to Facebook Ads, you can create a Lead Gen form and request potential leads their contact details.

You can experiment with different Ad formats & take your Lead Generation Ads efforts to next level.

LinkedIn Lead Generation Ads are quite effective for B2B Marketing.

Brand Awareness

If your business is brand new & you wish should be aware of your brand & offerings. The sole purpose of this Ad is just to increase brand visibility on LinkedIn instead of direct Sales or Leads. The idea of this Ad objective is to warm up potential audience & ensure better conversions in the later part of the Funnel.

Brand Awareness is considered as the initial strategy of overall Digital Marketing Funnel

Website Visits

There are different online channels through which you can drive traffic to your website & LinkedIn is also one among them.

You can drive traffic through LinkedIn Ads on your desired landing page & track the user data through Analytics.

The sole purpose of this Ad is to increase website visits. LinkedIn will show your Ad to those people who are likely to click on your landing page.

Engagement Ad

If you have posted great content & you would like to have an engagement (likes/comments) on it, LinkedIn Engagement Ad serves the purpose.

The more a post has engagement, the more it’s likely to reach a bigger & new audience. So, LinkedIn Engagement Ad is suitable if you would like to have better content reach in a short period of time.

Video Views

It has been analysed over time that people engage more with video. Video Marketing has grown over time & significantly growing.

If you have great video content & you want a significant increase in video views in a short amount of time, you can run a Video Ad on LinkedIn.

Website Conversions Ad

Now that your brand has gained enough traction & you would like to focus more on getting purchases, downloads and registrations, website conversion Ads are suitable.

LinkedIn will show your Ad to those audiences who are more likely to purchase a product or service, register for a particular offering or are interested in downloading the content/document/information

Job Seeker Ad

A good resource & a great team plays an instrumental role in the success of any organization. If you are looking for urgent hiring or you would like to have more job applications, LinkedIn Job Seeker Ad can help you.

You can promote an opportunity on LinkedIn & hire suitable candidates through LinkedIn.

LinkedIn Ad formats

Sponsored InMail

If you would like that your message should directly reach the inbox of your target audience, Sponsored Inmails are best.

Though there is no separate notification triggered on users’ inbox when they check their inbox for other messages, they will find your Inmail. If they are interested, they will accept your InMail and initiate a conversation with you.

Considering the ROI, Sponsored Inmails perform better than other Ad formats.

You can hire a great copywriter & take your LinkedIn messaging to the next level. Messaging Text is capped at 1500 characters for this Ad format & suited for those businesses who would like to explain their offering in detail.

Our LinkedIn Marketing Company in India can help you design well-crafted Inmails.

Conversation Ads

Sponsored Inmails offer a single call to action for users. To enhance the user experience, Conversation Ads offer different “call to action” options (up to 5) to increase click-through rate & response rates.

The purpose of this Ad is to drive conversation & give the user the power to choose more options to initiate a conversation with the advertiser.

Since the purpose of this Ad to drive conversation (just like chatting with your lead in the real world), messaging text is capped up to 500 characters.

Followers Ad

Followers on any platform depict the authority & scale of your business. While the organic following is gradual, LinkedIn Follower Ad helps you to gain targeted followers in a short amount of time.

Depending on your budget, you can gain followers on LinkedIn & be authoritative.

Cost-wise, followers Ads are best suited for mid to large-scale businesses.

Text Ad

LinkedIn audience consumes a good amount of compelling textual content. This Ad format offers you to run an Ad with engaging headlines with crisp descriptions.

You also have the option to complement your Ad with a relevant image. You can write a headline up to 25 characters & a description up to 75 characters.

Dynamic Ad

Automation on Personalization! – A dream come true

Wait Wait.. LinkedIn has something to offer.

Personalization is the key to generating quality leads and Sales. Based on user profile information, LinkedIn Dynamic Ads are personalized to users & help your business with improved covers ion rates.

These Ads appear at the right column of your desktop window on LinkedIn.

Image Ad

People scroll through their feeds at a very fast rate and getting attention is very difficult with just text Ads. A thought-provoking visual can do the magic & can eventually help in generating conversions.

There are people who love crisp information presented to them in a hyper-creative & innovative way

If you have well thought & a great image illustration of your offerings why publish it to a wider audience?

Carousel Image Ad

Do you have multiple offerings or products & you would like to present together in a single Ad, Carousel Image Ads are best.

If someone is not interested in one offering, they might be interested in another one & can eventually become your customer.

Video Ad

Would you like to tell a story relevant to your offering? Video Ads are quite engaging.

The length & breadth of video content consumption can be accessed through the significant amount of video content people consume on platforms like YouTube & Instagram.

For a LinkedIn video Ad format, You can include a video ranging from 3 seconds to 30 minutes.

 

LinkedIn Sales Navigator 

If you want to generate HIGH-QUALITY LEADS at a lesser cost, LinkedIn Sales Navigator should be your go-to option. It’s a cost-effective yet powerful solution to generate & nurture leads on LinkedIn

If you want to choose your own audience & don’t want to depend on the LinkedIn automated algorithm, the LinkedIn Sales Navigator tool is great for prospecting & eventually generating Sales.

I hope we have covered significant information (LinkedIn Marketing Solutions) that a business would look for. In case you would like to know more, please don’t hesitate to Contact us, and Our LinkedIn Marketing Agency in India would be glad to help you. We don’t use any automation tools for outreach & thus help protect our client’s LinkedIn accounts.