LinkedIn Marketing for Financial Advisors
Are you a financial advisor and looking for leads from LinkedIn? Read our complete blog on LinkedIn marketing for financial advisors.
The LinkedIn network now has over 550 million users and is no longer used for job searches. It has evolved into the most advantageous media platform for generating maximum leads, sharing thoughts and concepts with your intended audience, and influencing the market.
LinkedIn is quickly becoming the most important platform for financial advisors to look for prospects. It is an influential social media platform that is still undervalued by financial advisors. Due to the plethora of LinkedIn marketing solutions, financial advisors face difficulty in how effectively generating leads through LinkedIn
The primary issue you must achieve is goodwill – why should people expect you with their money, and why should they choose you over a plethora of other financial firms on the market?
As a result, the task for you as a financial advisor is not only to gain valuable leads but also to stand out in this competitive industry and attract attention.
LinkedIn collaborated with FTI Consulting to carry out an extensive survey of financial advisors in the United States to assist financial advisors in understanding this trend.
How Financial Advisors can generate Leads from LinkedIn?
LinkedIn Sales Navigator is a powerful tool that helps in detailed leads research, identifying key decision makers and doing outreach.
As of Aug 2022, all Linkedin solutions offer 50 InMail credits per month & Our LinkedIn Marketing Agency does the outreach significantly more than this number through Sales Navigator.
As per LinkedIn, Sales Navigator is trusted by more than 80 per cent of the Cloud 100 of Forbes
Here is how Sales Navigator Dashboard looks like:
Sales Navigator different plans as per the requirement. Its offers first month trial usually free:
Source: LinkedIn, Aug 2022
LinkedIn Personal Branding:
The most essential thing to do before beginning LinkedIn marketing is to optimise your LinkedIn profile. Creating a distinct profile that highlights your expert knowledge and tells a story will help you stand out among other consultants and attract prospective clients
Engaging Profile Picture – Always upload a photo of yourself that is both smiling and attractive in order to attract your opportunities. A professional photograph of you connects more successfully with your audience and enhances the likelihood that your prospect will communicate with you.
Cover Image – The cover image is an important section to highlight your offerings/accomplishments or representation of an impactful tagline.
Thoughtful Profile Headline – A thoughtful profile headline is very important to grab the audience’s attention. An impressive headline is a key differentiator when we talk about LinkedIn marketing for financial advisors. Using relevant keywords here will make it easier for your intended audience to find you. Making your goal clear in your headline builds trust with potential clients. An inspirational quote in your headline will assist your customers in realising the benefits of partnering with you.
Its time to change your boring headline
LinkedIn URL Customization – Rather than a link ending in complicated numbers, a professionally customised URL is simpler to share through social media. This will also assist you to shorten your LinkedIn URL and labelling your company’s name.
Use the ABOUT section smartly – This section allows you to review all of your strong points, a distinguishing feature that sets you apart from other advisors, tell your potential customer why they should select you over others, discuss your customer’s critical problem and provide solutions.
Contact Details and a Call to Action – Finish your profile overview by including accurate contact details. This will allow opportunities to communicate with you directly from your LinkedIn profile.
LinkedIn Recommendations – Try to find opportunities to get recommendations from a client/manager/colleague. LinkedIn recommendations are important for credibility and authority.
Endorsements – Every time you endorse a contact, they are notified, which broadens your presentation and eventually brings new lead generation to your company. It is an excellent way to demonstrate that a member possesses specialized knowledge.
Never forget to include a call to action at the bottom of your profile. Encourage your customers to act right away and take action, and that’s what you’re after, right?
Engage – Engaging with others’ content is important for visibility. Let’s say – If the comment is great, there are chances of gaining significant profile visits & followers.
Consistent & Thoughtful Content
LinkedIn loves original, thoughtful, leadership motivational and personalized stories which really helps in gaining significant attention and reach.
If you are a financial advisor, you can share some great ideas to manage money and other financial insights.
To get a prospect to choose you to handle their financial needs, you must put yourself at the forefront of them and distinguish yourself from the rest – an Industry Thought Leader
LinkedIn influencers have a significant upper edge in generating brand awareness & getting good website traffic through LinkedIn.
It is preferable to become more involved with your target audience on LinkedIn.
We recommend joining groups that are relevant to your domain and actively engaging in group discussions, sharing your thoughts and providing feedback.
An example of a group on LinkedIn –
Benefits of LinkedIn for Financial advisors
- Improve the efficiency of your referral network. 75% of advisors who acquired clients through LinkedIn stated that they use the site to broaden their network of connections.
- Develop client prospects. More than 60% of those who prospected on LinkedIn were successful in gaining new customers, with nearly a third generating $1 million or more in assets under management as a consequence.
- Create a brand identity. According to 71% of financial advisors, their key customers are active on LinkedIn. Successful advisors use LinkedIn’s marketing strategies to stay at the forefront of their minds.
- Building relations. Social media isn’t just for networking. Social media is being used by successful financial advisors to intensify current client relationships.
- Increase your professional body of knowledge. Financial advisors use LinkedIn as a trustable forum for knowledge transfer to stay up to date on industry trends.
As a financial advisor, you are constantly working to advertise your business to prospective customers, acquire new accounts daily, and effectively manage your current customers. This necessitates the development of a solid marketing strategy mainly based on:
- Describe your goals and objectives.
- Market segmentation
- Market trends in the making
- Resources readily available
- Your distinct distinguishing characteristics.