Top 10 Email Marketing Tools in 2022

Top 10 Email Marketing Tools in 2022

By Growthsalad

Emails could be an effective source to grow business and breach the sky of sales. For this, the key thing required the most for your success is Email Marketing. To put into simple words, this involves the use of sending certain email ads regarding the business to the customer.

The following are the top 10 Email Marketing tools that could be effective in this year based on the previous year statistics;


Mailchimp is one of the best and frequently used email marketing tool used by many firms to promote their business. The reason for its reliability is being easy to use and utilizes all the needs for business marketing.

If you are a starting with the free plan then you are going to get up to 2,000 contacts and 10,000 monthly email that could be sent. Whereas the paid ones are divided into three categories which varies in cost depending upon your subscribers.

Mailchimp is known for featuring easy to use drag and drop editor and tons of already placed templates with many stock images available. The user does not get any difficulty understanding the ways of this software and could easily generate ad poster in no time.


  • Advance drag and drop builder
  • Marketing Automation
  • Real Time Analytics


  • Free Plan with 2,000 contacts per month
  • Essential Plan- $9.99 per Month
  • Premium Plan- Can go up to $300 for big firms


Constant Contact

Whether you are launching an email marketing campaign, developing a website or generating awareness on social media, this website has helped many users to provide a platform for all the requirements.

With more than 100 pre-built templates and mobile optimised templates, this site gives user a brief idea for which theme to use. The dashboard here tracks progress report about every email campaign launched by the company. The software has eased out the way for storing, importing and organising contacts easily.


  • Real Time Email Tracker
  • Contact Management
  • Pre-built templates
  • Email Builder


  • 30-day free trial
  • Basic Plan- $20 per month (for 0-500 subscribers as rates can increase beyond that)
  • Email Plus- $45 per month (for 0-500 subscribers as rates can increase beyond that)



Drip is relatively new platform but has succeeded in providing a needful output for the email marketers. It is fair to say that Drip has focused on smaller ecommerce shops and business which are great for those with new start-ups. 

Apart from many services you can also track the commerce metrics that could give user a fine idea about the customer intent and purchase behaviour. At the beginning level, it could be a powerful setup to take business forward.


  • Customizable templates
  • Advanced contact list management and segmentation
  • Email and SMS marketing campaigns


  • $19 per month



MailerLite allows you to create to create some beautiful newsletter with drag and drop editor. For those who are at the beginning of email marketing tends to utilise this marketing tools. Being at the opposite end of the money spectrum, MailerLite can be amazing tool for marketing.

In 2022, maximum business at the beginning would chase towards value for money and MailerLite has shown a straight way through itself. This tool can also be used for making personal projects by freelancers.


  • Build and Automate Market mails
  • A/B Testing
  • Report Generation


  • $10 for 1000 subscribers per month
  • $15 for 2500 subscribers per month


ActiveCampaign allows user to send and automate their email marketing campaigns. With comparatively easy to use, this tool has set an impressive performance and could have a strong hold among the users in future.

With over 130,000 customers worldwide, ActiveCampaign has put an impressive show and earned its reputation. In 2022, the graph is expected to go higher with this marketing tool according to the surveys.


  • Split Testing
  • Visual Drop and Drag builder
  • Market Automation


  • Lite- $9 per month
  • Plus- $49 per month
  • Professional- $129 per month



Sendinblue has emerged as the best-known marketing tool for transactional email services. They are one of the few marketing firms which has European Union and have good deliverability rates.

After many customers surveys, it is speculated to make a good impact in 2022. With the additional feature of checking whether your marketing will work or not, with this you can rebuilt your campaigns.


  • Drag and Drop Editor
  • A/B testing
  • Send Transactional Emails


  • Free plan available
  • Lite- $25 per month
  • Premium- $65 per month


HubSpot is known as one of the leading tools for marketing automation, without a doubt they provide a fantastic marketing solution for any business. It gives a distinct edge as the integration tools have enhanced the customer satisfaction.

The software feature intuitive email builder that helps in building beautiful campaign in shorter periods of time. HubSpot email marketing also comes hand in hand with HubSpot CRM for more efficiency and fruitful results.


  • Drop Down Editor
  • Contact list management
  • A/B testing


  • $45 per month for 1000 contacts
  • $800 per month for 2000 contacts
  • $3200 per month for 10,000 contacts



Keap CRM, sales and marketing platforms has helped its user to generate a fair amount of contact leads. With the option to send a follow-up text message, you can establish your business relations with your clients directly. For email marketing, it offers pre built templates and many more additional features that are needed.


  • Marketing Automation
  • Pre-built templates
  • SMS messages


  • Free for beginners



Mailgun by Pathwire is a cloud-based email marketing solution used by many marketing firms to create and send transactional mails. The software also features an email robust which helps in maintaining email list clear by eliminating out the invalid email address.

For the developers, this tool can help creating newest ideas and send to multiple clients with a positive possible outcome.


  • Advanced Drop and Drag feature
  • Automatic email parsing
  • Realtime analysing


  • $35 per month for 50,000 emails
  • $80-90 per month for 100,000 emails



Mailjet is also released by Pathwire and works with Mailgun creating itself a powerful tool in 2022 for the email marketers to enhance their customers. The software is beneficial if whole team is involved in email marketing as there are multiple emails to send.

With tons of ready-made templates, user have been utilising this tool for the past few years and is expected to pick up its rate more this year.


  • A/B testing
  • Email Validation
  • Advance segmentation


  • Free plan available
  • Basic- $9.65 per month
  • Premium- $20.95 per month

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